The Resource Countering disruptive innovation strategy in Indian passenger car industry : a case of Maruti Suzuki India Limited, H.M. Jha 'Bidyarthi', Ashish K. Srivastava, P.V. Bokad, L.B. Deshmukh & S.M. Mishra

Countering disruptive innovation strategy in Indian passenger car industry : a case of Maruti Suzuki India Limited, H.M. Jha 'Bidyarthi', Ashish K. Srivastava, P.V. Bokad, L.B. Deshmukh & S.M. Mishra

Label
Countering disruptive innovation strategy in Indian passenger car industry : a case of Maruti Suzuki India Limited
Title
Countering disruptive innovation strategy in Indian passenger car industry
Title remainder
a case of Maruti Suzuki India Limited
Statement of responsibility
H.M. Jha 'Bidyarthi', Ashish K. Srivastava, P.V. Bokad, L.B. Deshmukh & S.M. Mishra
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Origin of Indian passenger car industry dates back to the year 1928. First 55 years saw negligible to slow growth in this industry till Maruti Udyog Ltd, later named as Maruti Suzuki India Ltd (MSIL) was incorporated in 1983. The MSIL, through its wide range of cars across different segments spread over 15 brands and over 150 variants, became the leader of the Indian car market during the next two-and-a-half decades. Suddenly, the MSIL showed a significant fall from over half of its share (53.13 per cent) of Indian car market to a market share of 44.9 per cent in the fiscal year 2010-2011, despite robust growth of 21.6 per cent of MSIL in the fiscal year 2010-2011
Member of
Cataloging source
StDuBDS
Dewey number
658.4012
Illustrations
illustrations
Index
no index present
LC call number
HD30.28
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Countering disruptive innovation strategy in Indian passenger car industry : a case of Maruti Suzuki India Limited, H.M. Jha 'Bidyarthi', Ashish K. Srivastava, P.V. Bokad, L.B. Deshmukh & S.M. Mishra
Publication
Note
Originally Published in: 'Bidyarthi', H. M. J., Srivastava, A. K., Bokad, P. V., Deshmukh, L. B., & Mishra, S. M. (2014). Countering disruptive Innovation strategy in Indian passenger car industry: A case of Maruti Suzuki India Limited. South Asian Journal of Business and Management Cases, 3(2), 119-128. DOI: 10.1177/2277977914548343
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001379960
Extent
1 online resource
Form of item
online
Isbn
9789351503415
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34870374
Specific material designation
remote
System control number
sage9789351503415

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