The Resource Creating passion brands : getting to the heart of branding, Helen Edwards, Derek Day

Creating passion brands : getting to the heart of branding, Helen Edwards, Derek Day

Label
Creating passion brands : getting to the heart of branding
Title
Creating passion brands
Title remainder
getting to the heart of branding
Statement of responsibility
Helen Edwards, Derek Day
Creator
Contributor
Subject
Language
eng
Summary
The book is practical as well as inspiring. Drawing on the very latest academic research and Millward Brown's unique global research into brand value, the authors reveal a systematic approach to the business of creating Passionbrands from existing brands, no matter how humdrum or mainstream the category. Always vivid, often contentious, Creating Passionbrands shows what really counts today at the heart of branding
Cataloging source
COO
Dewey number
658.8/343
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
E38 2005
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Creating passion brands : getting to the heart of branding, Helen Edwards, Derek Day
Publication
Note
"Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown."
Bibliography note
Includes bibliographical references (pages 233-237) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart
Control code
ocm62033933
Dimensions
unknown
Extent
1 online resource (xi, 244 pages)
Form of item
online
Isbn
9781598758436
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
ebl242744
http://library.link/vocab/recordID
.b22012965
Specific material designation
remote
System control number
  • (OCoLC)62033933
  • pebcs0749443707

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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