The Resource Creating powerful brands, Leslie de Chernatony, Malcolm McDonald and Elaine Wallace

Creating powerful brands, Leslie de Chernatony, Malcolm McDonald and Elaine Wallace

Label
Creating powerful brands
Title
Creating powerful brands
Statement of responsibility
Leslie de Chernatony, Malcolm McDonald and Elaine Wallace
Creator
Contributor
Subject
Language
eng
Summary
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: . Summarises the latest thinking and best practice in the domain of branding . All new real marketing campaigns show how branding theories are implemented in practice . Brought right up to date with a clear European and UK focus Undergraduate busin
Cataloging source
N$T
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
D45 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Creating powerful brands, Leslie de Chernatony, Malcolm McDonald and Elaine Wallace
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Front Cover; Creating Powerful Brands; Copyright; Dedication; Contents; About the Authors; Preface; How to Use this Book to Achieve the Best Results; Acknowledgements; PART 1 -- Foundations of Brand Management; Chapter 1 Why it is Crucial to Create Powerful Brands; Chapter 2 Understanding the Branding Process; PART 2 -- Brand Management in Different Sectors; Chapter 3 How Consumers Choose Brands; Chapter 4 How Consumer Brands Satisfy Social and Psychological Needs; Chapter 5 Business-to-Business Branding; Chapter 6 Service Brands; Chapter 7 Retailer Issues in Branding
Control code
ocn688617979
Dimensions
unknown
Edition
4th ed
Extent
1 online resource (xxv, 483 pages)
File format
unknown
Form of item
online
Isbn
9781856178501
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
3535476
Other physical details
illustrations
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b28276735
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)688617979
  • pebcl1856178501

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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