The Resource Creating powerful radio : getting, keeping, and growing audiences for news, talk, information, and personality, Valerie Geller ; edited by Turi Ryder

Creating powerful radio : getting, keeping, and growing audiences for news, talk, information, and personality, Valerie Geller ; edited by Turi Ryder

Label
Creating powerful radio : getting, keeping, and growing audiences for news, talk, information, and personality
Title
Creating powerful radio
Title remainder
getting, keeping, and growing audiences for news, talk, information, and personality
Statement of responsibility
Valerie Geller ; edited by Turi Ryder
Creator
Contributor
Subject
Language
eng
Summary
Creating Powerful Radio For Managers, Programmers and Talent * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. * PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method. * PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking. Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. www.gellermedia.com * GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen. * PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. * PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. * TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big. * INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method. * PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials * AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking
Cataloging source
OPELS
Dewey number
384.54
Illustrations
illustrations
Index
index present
LC call number
PN1991.55
LC item number
.G46 2007
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Creating powerful radio : getting, keeping, and growing audiences for news, talk, information, and personality, Valerie Geller ; edited by Turi Ryder
Publication
Note
"A guide for programmers, managers & talent"--Cover
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Integrationg News and Talk
  • Interviews
  • Show Prep
  • Producers
  • Call Screening
  • High-Ego Talent
  • News
  • Traffic and Weather Together
  • Newswriting
  • News Anchoring
  • Introduction
  • Multi-version News
  • Integrating Radio and TV News
  • Public Service Announcements
  • Avoiding Burnout
  • Airchecking
  • Promotion
  • Sales and Commercials
  • LifeStage Demographics
  • Research
  • Final Notes
  • Creating Powerful Radio
  • Resources
  • Index
  • Finding and Developing Talent
  • Generators and REactors
  • Performance and Formatics
  • Morning Shows
  • From Rock to Talk
  • Talk Shows
Control code
ocn499049846
Dimensions
unknown
Extent
1 online resource (xvi, 340 pages)
Form of item
online
Isbn
9780080492599
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
98627:98630
http://library.link/vocab/recordID
.b24663645
Specific material designation
remote
System control number
  • (OCoLC)499049846
  • pebco0080492592

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...