The Resource Customer innovation : customer-centric strategy for enduring growth, Marion Debruyne

Customer innovation : customer-centric strategy for enduring growth, Marion Debruyne

Label
Customer innovation : customer-centric strategy for enduring growth
Title
Customer innovation
Title remainder
customer-centric strategy for enduring growth
Statement of responsibility
Marion Debruyne
Creator
Subject
Language
eng
Summary
"A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enable them to develop new products and services faster than ever before and they hit the bull's eye in the market. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organisation, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more, Marion Debruyne's provides every business with the framework it needs to combine customer focus with innovation to achieve success"--
Assigning source
Provided by publisher
Cataloging source
N$T
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.D43 2014eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Customer innovation : customer-centric strategy for enduring growth, Marion Debruyne
Publication
Note
Includes index
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover; Title Page; Copyright; Contents; Introduction; Connect; Convert; Collaborate; The strategic case for customer understanding and market insight; The antecedents; Desperately seeking; Firm-centric paradigm versus customer-centred perspective; How to read this book; Notes; 01 Connect using the first lens; Open up the channels of communication; Immersive customer understanding; Using every source of information you have; Customers as a source of ideas; Customers as developers; Unleash new potential; In short; Get started; Notes; 02 Convert the first lens by innovating every day
  • Expert customersLow-end non-customers and budget-constrained customers; The trap of competence thinking; In short; Get started; Notes; 06 Collaborate along the value chain; Connect downstream value with upstream collaboration; Assets with clout; Defining the assets that ensure your role in the ecosystem; What asset cocktail can you mix?; Recreate the value chain; Disintermediation; Intermediation; In short; Get started; Notes; 07 Connect using the third lens; The customer trap: learn from the customers you don't have; The competitor trap; On blinkers and biases; Attention traps
  • Get startedNotes; 04 Connect using the second lens; Consider the entire customer journey; An opportunity to learn from customers; An opportunity to create value for customers; An opportunity to innovate by rethinking the customer journey entirely; Focus on customer goals and outcomes; Rethink segmentation; In short; Get started; Notes; 05 Convert using the second lens; Outside-in value proposition; The integration solution; Shift in segmentation required; Shift in pricing model; Going from a product focus to an integration solution focus; The disintegration solution; Overshot customers
  • Interpretation trapsThreat versus opportunity?; The boiling frog syndrome; Driving attention to the outside; Active and passive scanning; Learn beyond the usual suspects; Train your muscles; How to exploit the wide lens; In short; Get started; Notes; 08 Convert the third lens in business model renewal; Business model innovation: fad or fab?; Enemy number 1: The fear of cannibalization; Rational and irrational inertia; Resource imprisonment; The tyranny of current markets; Enemy number 2: Self-sabotage; About hungry puppy dogs and fat cats; How to organize to enable new business creation
  • Leverage a connected development modelClose the feedback loop; Constant focus on micro-innovations; Make it organization-wide; Harness the full potential; In short; Get started; Notes; 03 Collaborate with customers; Create a platform to bring customers together; Harvest all customer roles; Customers as advocates; Customers as guides; Customers as advisers; Customers as idea screeners; Customers as designers; Customers as employees; Go inside-out to enable outside-in; Build the culture from the inside; The empty chair in the boardroom; Walk the talk; Close the feedback loop; In short
Control code
ocn879203158
Dimensions
unknown
Extent
1 online resource (viii, 253 pages)
File format
unknown
Form of item
online
Isbn
9781306707367
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 045d0598-b077-4a83-8484-5c3fed1b505c
  • 601987
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b32451039
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)879203158
  • pebcs0749471654

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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