The Resource Dry Goods, James B. Shein, Tim Joyce & Brandon Cornuke

Dry Goods, James B. Shein, Tim Joyce & Brandon Cornuke

Label
Dry Goods
Title
Dry Goods
Statement of responsibility
James B. Shein, Tim Joyce & Brandon Cornuke
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
MBA students Tim Joyce and Brandon Cornuke had what they believed was a great product concept: a body powder that could be delivered in an aerosol spray. Current market-leading powders such as Gold Bond and Johnson's Baby Powder involved messy application, as they were only available in 'dump-on' form. Worse, because powders deposited on top of the skin didn't adhere to it, they tended not to last long. Joyce and Cornuke believed an aerosol powder spray would solve these problems. They called their product concept Dry Goods. However, taking Dry Goods from idea to reality presented some serious challenges. How would two students without access to a lab be able to research and develop a complex chemical/physical process like aerosol delivery, let alone manufacture it? This case study discusses this question
Member of
Cataloging source
StDuBDS
Dewey number
658.5752
Illustrations
illustrations
Index
no index present
LC call number
HD31.2
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Dry Goods, James B. Shein, Tim Joyce & Brandon Cornuke
Publication
Note
Originally Published in: Shein, J., Joyce, T., & Cornuke, B. (2010). Dry Goods. 5-210-263. Evanston, IL: Kellogg School of Management, Northwestern University
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383006
Extent
1 online resource
Form of item
online
Isbn
9781473969742
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34875864
Specific material designation
remote
System control number
sage9781473969742

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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