The Resource Employee competency and marketing performance : an empirical investigation, by Lori Anne Shore

Employee competency and marketing performance : an empirical investigation, by Lori Anne Shore

Label
Employee competency and marketing performance : an empirical investigation
Title
Employee competency and marketing performance
Title remainder
an empirical investigation
Statement of responsibility
by Lori Anne Shore
Creator
Contributor
Subject
Language
eng
Summary
The research found strong support for a systems model of the relationship between marketing competency and marketing performance in Australia and Britain. Although employees perceived that they were less competent than preferable to do the job well, marketing competency, combined with management control, was identified as important to performance
Cataloging source
VDU
Dewey number
658.8
Dissertation note
Thesis (Ph.D.)--Deakin University, Victoria, 2007
Index
no index present
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
Label
Employee competency and marketing performance : an empirical investigation, by Lori Anne Shore
Publication
Note
  • Submitted to the Deakin Business School, Faculty of Business and Law, Deakin University
  • Degree conferred 2008
Bibliography note
Includes bibliographical references (leaves 321-350)
http://library.link/vocab/branchCode
  • melt
Control code
000043282326
Dimensions
30 cm
Extent
xx, 378 leaves
http://library.link/vocab/recordID
.b23296562
System control number
  • dm43282326
  • (OCoLC)271825593

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
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