The Resource Engaging consumers' senses for creating unique brand positioning, Sharad Agarwal & Tanusree Dutta

Engaging consumers' senses for creating unique brand positioning, Sharad Agarwal & Tanusree Dutta

Label
Engaging consumers' senses for creating unique brand positioning
Title
Engaging consumers' senses for creating unique brand positioning
Statement of responsibility
Sharad Agarwal & Tanusree Dutta
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
In the current economic scenario, where products become commodities within days, it is extremely important and difficult to differentiate products. Competitors, within no time come up with products having similar features. Amid this some brands have been able to differentiate themselves by creating unique sensory signatures for their products which has helped them to not only beat competition, but also earn premiums for their products. Sensory marketing focuses on engaging consumer's senses and in turn affecting their behaviour. Brands such as Singapore airlines have been able to create unique sensory signatures for their products which engage with all five senses of the consumers providing them with a holistic travel experience
Member of
Cataloging source
StDuBDS
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5415
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Engaging consumers' senses for creating unique brand positioning, Sharad Agarwal & Tanusree Dutta
Publication
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382459
Extent
1 online resource
Form of item
online
Isbn
9781473942134
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b3487091x
Specific material designation
remote
System control number
sage9781473942134

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...