The Resource Enhancing the managerial DNA of your small business, Pat Roberson-Saunders, Barron H. Harvey, Philip Fanara, Jr., Gwynette P. Lacy, Pravat Choudhury

Enhancing the managerial DNA of your small business, Pat Roberson-Saunders, Barron H. Harvey, Philip Fanara, Jr., Gwynette P. Lacy, Pravat Choudhury

Label
Enhancing the managerial DNA of your small business
Title
Enhancing the managerial DNA of your small business
Statement of responsibility
Pat Roberson-Saunders, Barron H. Harvey, Philip Fanara, Jr., Gwynette P. Lacy, Pravat Choudhury
Creator
Contributor
Author
Subject
Language
eng
Summary
"Most people who start businesses do so with little or no formal education in business or management training and experience. This book has been written expressly for these people, as well as for others with similar backgrounds who aspire to start their own businesses. The aim is to help fill in some critical gaps in managerial knowledge that cause many of the problems that small business owners face as they try to navigate the business world with inadequate knowledge of how to manage a business. With no attempt to compete with conventional small business textbooks or catchy "how to" books on small business management, this book is deliberately focused on five core topics: strategic planning, financing, marketing, managing cash flow, and managing costs. The authors believe these to be the essential building blocks for enhancing the managerial DNA of a small business. Equipped with this enhanced DNA, the small business owner is postured to think about and take actions on behalf of his or her business that will lead to optimal success. In addition, the book incorporates as appendices three topics that are very important to small businesses: break-even analysis, legal business structures, and intellectual property protection."--
Member of
Assigning source
Provided by publisher
Cataloging source
NYBEP
Dewey number
658.022
Illustrations
illustrations
Index
index present
LC call number
HD62.7
LC item number
.R634 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Entrepreneurship and small business management collection,
Target audience
  • adult
  • specialized
Label
Enhancing the managerial DNA of your small business, Pat Roberson-Saunders, Barron H. Harvey, Philip Fanara, Jr., Gwynette P. Lacy, Pravat Choudhury
Publication
Note
  • Part of: 2014 digital library
  • Title from PDF title page (viewed April 23, 2014)
Bibliography note
Includes bibliographical references (pages 177-183) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Introduction -- 2. Strategic planning -- 3. Financing -- 4. Marketing -- 5. Managing cash flow -- 6. Managing costs -- Appendix A. Break-even analysis -- Appendix B. Legal business structures -- Appendix C. Intellectual property protection -- Notes -- References -- Index
Control code
ocn878077911
Edition
First edition
Extent
1 online resource (xviii, 190 pages)
Form of item
online
Isbn
9781606495513
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000425
http://library.link/vocab/recordID
.b3025680x
System control number
  • (OCoLC)878077911
  • ebl160649550X

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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