The Resource Enterprise Rent-a-Car, Meghan Busse, Jeroen Swinkels & Greg Merkley

Enterprise Rent-a-Car, Meghan Busse, Jeroen Swinkels & Greg Merkley

Label
Enterprise Rent-a-Car
Title
Enterprise Rent-a-Car
Statement of responsibility
Meghan Busse, Jeroen Swinkels & Greg Merkley
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The company that would become Enterprise Rent-A-Car was started in 1957. By 2010, Enterprise had more than 6,000 rental locations in the United States and a fleet of 850,000 cars in service: its parent, Enterprise Holdings (comprising Enterprise, National and Alamo brands) accounted for nearly half of the car rental market and was more than twice the size of Hertz, the number two competitor. This case examines Enterprise's competitive advantage in the car rental sector
Member of
Cataloging source
StDuBDS
Dewey number
658.4013
Illustrations
illustrations
Index
no index present
LC call number
HF5549.5.P35
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Enterprise Rent-a-Car, Meghan Busse, Jeroen Swinkels & Greg Merkley
Publication
Note
Originally Published in: Busse, M., Swinkels, J., & Merkley, G. (2011). Enterprise Rent-A-Car (case revised 21/03/2012; teaching note revised 29/06/2012). 5-311-508. Evanston, IL: Kellogg School of Management, Northwestern University
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383062
Extent
1 online resource
Form of item
online
Isbn
9781473969988
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34876005
Specific material designation
remote
System control number
sage9781473969988

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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