The Resource Entrepreneurial sales strategies : Namasté Laboratories pursues new markets for hair care products, Cheryl Mayberry-McKissack & Tracey Robinson-English

Entrepreneurial sales strategies : Namasté Laboratories pursues new markets for hair care products, Cheryl Mayberry-McKissack & Tracey Robinson-English

Label
Entrepreneurial sales strategies : Namasté Laboratories pursues new markets for hair care products
Title
Entrepreneurial sales strategies
Title remainder
Namasté Laboratories pursues new markets for hair care products
Statement of responsibility
Cheryl Mayberry-McKissack & Tracey Robinson-English
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The Namaste case is a story of how Kellogg alumni couple Gary and Denise Gardner grow their Namaste branded hair care line from production at the family's kitchen table into a formidable $80 million empire within a 14-year period. The Gardners come from a longtime hair-care business lineage, the Soft Sheen dynasty, started by Gary's father decades earlier. Soft Sheen was ultimately sold to hair care giant L'Oreal for over $100 million. The Gardners claim Namaste's growth occurred through listening to the needs and desires of customers for healing hair care products that reminded them of nourishing household remedies. This case study discusses this topic
Member of
Cataloging source
StDuBDS
Dewey number
658.81
Illustrations
illustrations
Index
no index present
LC call number
HF5438.4
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Entrepreneurial sales strategies : Namasté Laboratories pursues new markets for hair care products, Cheryl Mayberry-McKissack & Tracey Robinson-English
Publication
Note
Originally Published in: Mayberry-McKissack, C., & Robinson-English, T. (2010). Entrepreneurial Sales Strategies: Namaste Laboratories Pursues New Markets for Hair Care Products. 5-310-505. Evanston, IL: Kellogg School of Management, Northwestern University
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383250
Extent
1 online resource
Form of item
online
Isbn
9781473970243
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34876248
Specific material designation
remote
System control number
sage9781473970243

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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