The Resource Ethnography at work, Brian Moeran

Ethnography at work, Brian Moeran

Label
Ethnography at work
Title
Ethnography at work
Statement of responsibility
Brian Moeran
Creator
Subject
Language
eng
Summary
"Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm." "The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business."--BOOK JACKET
Cataloging source
DLC
Dewey number
659.1/11
Index
index present
LC call number
HF6182.J3
LC item number
M636 2006
Literary form
non fiction
Nature of contents
bibliography
Label
Ethnography at work, Brian Moeran
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work
Control code
000040344163
Dimensions
24 cm
Extent
152 p.
Isbn
9781845204976
Isbn Type
(cloth)
Lccn
2006017171
http://library.link/vocab/recordID
.b21722596
System control number
  • rm21722596
  • (OCoLC)69671896

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...