The Resource Experiential marketing : a practical guide to interactive brand experiences, Shaz Smilansky

Experiential marketing : a practical guide to interactive brand experiences, Shaz Smilansky

Label
Experiential marketing : a practical guide to interactive brand experiences
Title
Experiential marketing
Title remainder
a practical guide to interactive brand experiences
Statement of responsibility
Shaz Smilansky
Creator
Subject
Language
eng
Summary
  • "Consumers are constantly inundated with repetitive traditional advertising messages which bombard their consciousness, interrupt their TV shows and get in the way of their everyday lives. Often, the consumer does not feel any real emotional connection with these brands - and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast."
  • "This engaging new title is a practical guide to experiential marketing, a methodology that is revolutionizing the face of marketing as we know it. Experiential marketing campaigns are geared around live brand experiences - two-way communications between consumers and brands, which bring brand personalities to life and develop long-lasting relationships with target audiences. Experiential Marketing explores this new era in marketing communications, which gives customers a fabulous brand-relevant experience designed to add value to their lives and ultimately increases customer brand loyalty."
  • "This book demonstrates how experiential marketing fits in with the current marketing climate, and it explains how to go about planning, activating and evaluating it for best results. Including interviews and international case studies demonstrating successful experiential marketing campaigns, it is essential reading for marketing, business, advertising and media professionals, as well as for marketing students."--BOOK JACKET
Cataloging source
DLC
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.S55 2009
Literary form
non fiction
Nature of contents
bibliography
Label
Experiential marketing : a practical guide to interactive brand experiences, Shaz Smilansky
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 258-259) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why experiential? -- Outsourcing vs in-house -- BETTER -- IDEA -- Situation and background -- Experiential objectives -- Target audiences -- Message -- key communication -- Experiential strategy -- Selected locations and Brand ambassadors -- Systems and mechanisms for measurement -- Action -- Gauging effectiveness -- Evaluation
Control code
ocn435675724
Dimensions
unknown
Extent
1 online resource (vi, 264 pages)
File format
unknown
Form of item
online
Isbn
9780749456078
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786612101274
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 210127
  • 8201b019-ce25-4ffe-bc6b-ed46aab73a17
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b35392174
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)435675724
  • pebco0749456078
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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