The Resource Facebook marketing for dummies, by John Haydon

Facebook marketing for dummies, by John Haydon

Label
Facebook marketing for dummies
Title
Facebook marketing for dummies
Statement of responsibility
by John Haydon
Creator
Subject
Language
eng
Summary
The bestselling book updated with all of the latest features and Facebook upgrades This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques. Facebook is among the most important
Member of
Cataloging source
UMI
Dewey number
658.872
Illustrations
illustrations
Index
no index present
LC call number
HM743.F33
LC item number
H39366 2013
Literary form
non fiction
Nature of contents
dictionaries
Series statement
For dummies
Label
Facebook marketing for dummies, by John Haydon
Publication
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cover; Title Page; Table of Contents; About the Author; Introduction; Part I: Getting Started with Facebook Marketing; Chapter 1: Marketing in the Age of Facebook; Chapter 2: Researching and Understanding Your Target Audience; Chapter 3: Developing a Facebook Marketing Plan; Part II: Building Your Facebook Presence; Chapter 4: Getting Started with a Facebook Page; Chapter 5: Configuring the Best Admin Settings for Your Facebook Page; Chapter 6: Enhancing Your Facebook Page with Applications; Part III: Engaging with Your Customers and Prospects on Facebook
  • Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them)Chapter 17: Ten (or So) Business Etiquette Tips for Facebook; Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success; Cheat Sheet
  • Chapter 7: Creating a Remarkable Presence on Facebook with Content MarketingChapter 8: Going Public with Your Facebook Page; Chapter 9: Engaging with Your Fans; Chapter 10: Measuring Success with Facebook Insights; Part IV: Marketing beyond the Facebook Page; Chapter 11: Using Facebook Advertising to Promote Your Business; Chapter 12: Using Facebook Offers to Promote Your Business; Chapter 13: Using Facebook Groups and Events to Promote Your Business; Chapter 14: Cross-Promoting Your Page; Chapter 15: Understanding and Using Facebook Social Plug-Ins; Part V: The Part of Tens
Control code
ocn858671191
Dimensions
unknown
Edition
4th ed
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781118413265
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000299
http://library.link/vocab/recordID
.b28788473
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)858671191
  • pebco1118400380

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...