The Resource Facebook.com : global marketing opportunities and connectivity, Daniel W. Baack, Eric G. Harris & Donald Baack

Facebook.com : global marketing opportunities and connectivity, Daniel W. Baack, Eric G. Harris & Donald Baack

Label
Facebook.com : global marketing opportunities and connectivity
Title
Facebook.com
Title remainder
global marketing opportunities and connectivity
Statement of responsibility
Daniel W. Baack, Eric G. Harris & Donald Baack
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case study investigates the unique marketing opportunities presented by the growing phenomenon of social media. Facebook has vastly increased opportunities to contact and connect with potential customers on an international basis, which causes a range of unique and traditional marketing challenges to arise
Member of
Cataloging source
StDuBDS
Dewey number
658.872
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1265
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Facebook.com : global marketing opportunities and connectivity, Daniel W. Baack, Eric G. Harris & Donald Baack
Publication
Note
Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Facebook.com: Global Marketing Opportunities and Connectivity. In International marketing (pp. 3-5). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382591
Extent
1 online resource
Form of item
online
Isbn
9781506322513
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34871068
Specific material designation
remote
System control number
sage9781506322513

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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