The Resource Focus on cosmetics, Daniel W. Baack, Eric G. Harris & Donald Baack

Focus on cosmetics, Daniel W. Baack, Eric G. Harris & Donald Baack

Label
Focus on cosmetics
Title
Focus on cosmetics
Statement of responsibility
Daniel W. Baack, Eric G. Harris & Donald Baack
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Certain products require different marketing strategies when sold internationally, depending on cultural and ethical contexts. This case study discusses these issues with respect to the cosmetics industry and the various intricacies that marketers must consider
Member of
Cataloging source
StDuBDS
Dewey number
658.8342
Illustrations
illustrations
Index
no index present
LC call number
HF5415.32
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Focus on cosmetics, Daniel W. Baack, Eric G. Harris & Donald Baack
Publication
Note
Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Focus on Cosmetics. In International marketing (pp. 192-193). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382711
Extent
1 online resource
Form of item
online
Isbn
9781506322919
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34871159
Specific material designation
remote
System control number
sage9781506322919

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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