The Resource Forecasting denosumab, Tim Calkins & Nayna Aggarwal

Forecasting denosumab, Tim Calkins & Nayna Aggarwal

Label
Forecasting denosumab
Title
Forecasting denosumab
Statement of responsibility
Tim Calkins & Nayna Aggarwal
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case looks at an important business task: forecasting a new product. The case can be used to teach finance, marketing (new product introduction), and healthcare strategy. The product is one of Amgen's most important new products: denosumab. On the surface, the case is fairly easy; students simply have to do some simple mathematical calculations. However, the challenges of forecasting quickly become apparent; every forecast depends on some critical assumptions, and the answer can vary dramatically
Member of
Cataloging source
StDuBDS
Dewey number
658.575
Illustrations
illustrations
Index
no index present
LC call number
HF5415.153
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Forecasting denosumab, Tim Calkins & Nayna Aggarwal
Publication
Note
Originally Published in: Calkins, T. & Aggarwal, N. (2011). Forecasting denosumab. 5-111-004. Evanston, IL: Kellogg School of Management, Northwestern University
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382769
Extent
1 online resource
Form of item
online
Isbn
9781473960466
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34873880
Specific material designation
remote
System control number
sage9781473960466

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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