The Resource Gaming the gamers : using experience maps to develop revenue-generating insights, Kent Grayson, Sachin Waikar & Gene Smith

Gaming the gamers : using experience maps to develop revenue-generating insights, Kent Grayson, Sachin Waikar & Gene Smith

Label
Gaming the gamers : using experience maps to develop revenue-generating insights
Title
Gaming the gamers
Title remainder
using experience maps to develop revenue-generating insights
Statement of responsibility
Kent Grayson, Sachin Waikar & Gene Smith
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
A senior product manager for a telecommunications company has been asked to propose ideas for generating new revenue from video gamers who use his company's Internet services. The manager has commissioned the development of 'experience maps' for three subsegments within the gamer segment. The experience maps, which are reproduced in the case, provide students with an opportunity to generate customer insights based on real qualitative data
Member of
Cataloging source
StDuBDS
Dewey number
658.83
Illustrations
illustrations
Index
no index present
LC call number
HF5415.2
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Gaming the gamers : using experience maps to develop revenue-generating insights, Kent Grayson, Sachin Waikar & Gene Smith
Publication
Note
Originally Published in: Grayson, K., & Waikar, S. (2012). Gaming the Gamers: Using Experience Maps to Develop Revenue-Generating Insights. 5-212-250. Evanston, IL: Kellogg School of Management, Northwestern University
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385825
Extent
1 online resource
Isbn
9781473977259
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34878233
Specific material designation
remote
System control number
sage9781473977259

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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