The Resource Genzyme : the Synvisc-One investment decision, Tim Calkins & Ann Deming

Genzyme : the Synvisc-One investment decision, Tim Calkins & Ann Deming

Label
Genzyme : the Synvisc-One investment decision
Title
Genzyme
Title remainder
the Synvisc-One investment decision
Statement of responsibility
Tim Calkins & Ann Deming
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Executives at biotechnology firm Genzyme are debating funding a clinical trial for a new version of a medical device called Synvisc. The trial is expensive and the odds of success are not high, but the upside is substantial. The case presents a common business question: invest or not? The case forces students to think about customer insights, wrestle with a number of complex issues, and evaluate the financials of the decision
Member of
Cataloging source
StDuBDS
Dewey number
658.155
Illustrations
illustrations
Index
no index present
LC call number
HD61
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Genzyme : the Synvisc-One investment decision, Tim Calkins & Ann Deming
Publication
Note
Originally Published in: Calkins, T., & Deming, A. (2010). Genzyme: The Synvisc-One Investment Decision (Case revised 11/06/2014; TN revised 22/07/2014). 5-110-001. Evanston, IL: Kellogg School of Management, Northwestern University
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382737
Extent
1 online resource
Form of item
online
Isbn
9781473959941
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34873788
Specific material designation
remote
System control number
sage9781473959941

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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