The Resource Getting the most from your life sciences advertising agency : how can doctors be influenced?, Barry Gowers, (electronic resource)

Getting the most from your life sciences advertising agency : how can doctors be influenced?, Barry Gowers, (electronic resource)

Label
Getting the most from your life sciences advertising agency : how can doctors be influenced?
Title
Getting the most from your life sciences advertising agency
Title remainder
how can doctors be influenced?
Statement of responsibility
Barry Gowers
Creator
Speaker
Subject
Language
eng
Member of
Cataloging source
UkLU-K
Characteristic
representational
Series statement
Pharmaceutical marketing : latest insights, challenges, solutions and trends,
Label
Getting the most from your life sciences advertising agency : how can doctors be influenced?, Barry Gowers, (electronic resource)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Title from title frames
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
monaural
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdaconent
Contents
Contents: Why do we need creativity -- How do doctors as healthcare professionals react to medical advertising? -- Prescribers are specifiers, so how do they learn to trust their medicines? -- How do agency creatives build desire within tight regulatory guidelines? -- What do you need to optimize creativity?
Control code
HST67.1933_1_2_152
Dimensions
unknown
Extent
1 online resource (1 streaming video file (32 min.)
File format
one file format
Governing access note
Access restricted to subscribers
Media category
  • video
  • computer
Media MARC source
  • rdamedia
  • rdamedia
Media type code
  • v
  • c
Medium for sound
other
Other physical details
color, sound)
Publisher number
1933
http://library.link/vocab/recordID
.b37239296
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
  • HST67.193312152
  • (UkLU-K)001104075
System details
  • Mode of access: World Wide Web
  • System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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