The Resource Gillette : global strategy and regional derivatives, Ehud Menipaz & Amit Menipaz

Gillette : global strategy and regional derivatives, Ehud Menipaz & Amit Menipaz

Label
Gillette : global strategy and regional derivatives
Title
Gillette
Title remainder
global strategy and regional derivatives
Statement of responsibility
Ehud Menipaz & Amit Menipaz
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Gillette, a world leader in consumer-packaged goods, exercises a global strategy approach, integrating all aspects of its business: its suppliers, manufacturing sites, marketing, and after sale-services and support. As of the first decade of the 21st century, 70 percent of its sales, 72 percent of its profits, and 80 percent of its employees are outside the USA. Gillette assesses every product or service from the perspective of both domestic and international market standards. It had met world standards long before it entered world markets, and is a world class company even in local markets. It understands local and cultural differences and adjusts products and service accordingly
Member of
Cataloging source
StDuBDS
Dewey number
658.4012
Illustrations
illustrations
Index
no index present
LC call number
HD30.28
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Gillette : global strategy and regional derivatives, Ehud Menipaz & Amit Menipaz
Publication
Note
Originally Published in: Menipaz, E., & Menipaz, A. (2011). Opening Case: Gillette: Global Strategy and Regional Derivatives. In International business: theory and practice (pp. 544-546). London: SAGE Publications Ltd. Print. ISBN: 9781412903493
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001372894
Extent
1 online resource
Form of item
online
Isbn
9781473928077
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34868859
Specific material designation
remote
System control number
sage9781473928077

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...