The Resource Global advertising, attitudes and audiences, Tony Wilson, (electronic resource)

Global advertising, attitudes and audiences, Tony Wilson, (electronic resource)

Label
Global advertising, attitudes and audiences
Title
Global advertising, attitudes and audiences
Statement of responsibility
Tony Wilson
Creator
Subject
Language
eng
Summary
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and mark
Member of
Cataloging source
IDEBK
Dewey number
659
Index
index present
LC call number
HF5823
LC item number
.W52 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Routledge advances in management and business studies
Series volume
44
Label
Global advertising, attitudes and audiences, Tony Wilson, (electronic resource)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding
Control code
ocn853240643
Dimensions
unknown
Extent
1 online resource (xiv, 167 pages)
File format
unknown
Form of item
online
Isbn
9781299727007
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b33911551
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)853240643
  • ebl1136933638

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...