The Resource Global business : positioning ventures ahead, Michael R. Czinkota, Ilkka A. Ronkainen

Global business : positioning ventures ahead, Michael R. Czinkota, Ilkka A. Ronkainen

Label
Global business : positioning ventures ahead
Title
Global business
Title remainder
positioning ventures ahead
Statement of responsibility
Michael R. Czinkota, Ilkka A. Ronkainen
Title variation
Positioning ventures ahead
Creator
Contributor
Subject
Language
eng
Summary
Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas
Cataloging source
N$T
Dewey number
658.8/4
Illustrations
illustrations
Index
index present
LC call number
HF1416
LC item number
.C947 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Global business : positioning ventures ahead, Michael R. Czinkota, Ilkka A. Ronkainen
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global presence -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business
Control code
ocn688220019
Dimensions
unknown
Extent
1 online resource (xviii, 250 pages)
File format
unknown
Form of item
online
Isbn
9780203875100
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations, digital
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b24971960
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)688220019
  • pebco0203875109

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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