The Resource Global fashion brands : style, luxury & history, edited by Joseph H. Hancock III, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith

Global fashion brands : style, luxury & history, edited by Joseph H. Hancock III, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith

Label
Global fashion brands : style, luxury & history
Title
Global fashion brands
Title remainder
style, luxury & history
Statement of responsibility
edited by Joseph H. Hancock III, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith
Title variation
Style, luxury and history
Contributor
Editor
Subject
Language
eng
Summary
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion
Cataloging source
YDXCP
Dewey number
658.827
Illustrations
  • illustrations
  • portraits
Index
no index present
LC call number
HF5415.1255
LC item number
.G56 2014
Literary form
non fiction
Target audience
adult
Label
Global fashion brands : style, luxury & history, edited by Joseph H. Hancock III, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith
Publication
Copyright
Bibliography note
Includes bibliographical references
http://library.link/vocab/branchCode
  • zbnus
  • mel
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • still image
  • still image
Content type code
  • sti
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
  • Machine generated contents note: pt. I From the Editors -- Rebranding American men's heritage fashions through the use of visual merchandising, symbolic props and masculine iconic memes historically found in popular culture / Zhaohui Gu -- Producing and consuming American mythologies: Branding in mass market fashion firms / Veronica Manlow -- Co-branding strategies for luxury fashion brands: Missoni for Target / Lauren Hedley -- Comme on down and Choos your shoes: A study of consumer responses to the use of guest fashion designers by H&M as a co-branded fashion marketing strategy / Anne Peirson-Smith -- pt. II Brands, Style and Mass Market -- ModCloth: A case study in co-creative branding strategies / Kendra Lapolla -- Juicy (contradiction) couture: The Starburst Prom Gown and female teens' appropriation and emotional branding of a candy label / Tara Chittenden -- It's all inside: J.C. Penney and c̀ut ǹ' paste' as branding practice / Myles Ethan Lascity --
  • Contents note continued: Effortless consumption: The Ànthropologie' of a brand-focused online shopping community / Anya Kurennaya -- Visible status: Couture and designer abayas / Christina Lindholm -- pt. III Brands in the Luxury Market -- Managing an iconic old luxury brand in a new luxury economy: Hermes handbags in the US market / Brittany Haas -- Communicating brand image through fashion designers' homes, flagship stores and ready-to-wear collections / Lauren Petroff -- Leveraging designer creativity for impact in luxury brand management: An in-depth case study of designers in the Louis Vuitton Moet Hennessy (LVMH) brand portfolio / Doris H. Kincade -- Narratives of Italian craftsmanship and the luxury fashion industry: Representations of Italianicity in discourses of production / Alice Dallabona -- pt. IV Brands in Historical Context -- Do contemporary luxury brands adhere to historical paradigms of luxury? / Shaun Borstrock --
  • Contents note continued: The àge of enchantment', the àge of anxiety': Fashion symbols and brand persona / Linda Matheson
Control code
000053211129
Dimensions
23 cm
Extent
xvi, 295 pages
Form of item
regular print reproduction
Isbn
9781783203574
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
(YBP)11690185
Other physical details
colour illustrations, colour portraits
http://library.link/vocab/recordID
.b33601276
System control number
  • (OCoLC)889726497
  • md33601276

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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