The Resource Good company : business success in the worthiness era, Laurie Bassi [and others]

Good company : business success in the worthiness era, Laurie Bassi [and others]

Label
Good company : business success in the worthiness era
Title
Good company
Title remainder
business success in the worthiness era
Statement of responsibility
Laurie Bassi [and others]
Contributor
Subject
Language
eng
Summary
We?re losing patience with bad companies. We?re fed up with the greed of Goldman Sachs, sickened by BP?s pollution, tired of tainted food, tightfisted employers, and phony?corporate social responsibility.? And Laurie Bassi and her coauthors have news: the?bad boy? days are over. We?re at the dawn of the Worthiness Era, when doing the right thing is no longer optional?it?s the key to success. And they?ve got the data to prove it. Good Company lays out the convergence of social, economic, and political forces? ranging from the explosion of online information sharing to the emergence of the ethical consumer and the rapid expansion of the green market?that are ushering in this new era. Moreover, the authors prove the connection between good corporate behavior and the bottom line with their Good Company Index. Using publicly available information as well as original research, the Good Com- pany Index evaluates each of the Fortune 100 companies as an employer, seller, and steward and then gives it a final grade. Among the surprising findings: only two Fortune 100 companies get an A, while a number of highly respected companies get a C or worse. Overall, companies in the same industry with higher rankings on the index consistently outperform their competitors. And this is not some academic exercise: the authors have used the principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples Bassi and company carefully explain each aspect of corporate worthiness, offering companies a guide to what it now takes to win customer loyalty. Good Company moves the debate about corporate citizenship from the realm of faith to the realm of facts, showing it?s no longer a question of ethics or virtue: it?s a matter of survival
Member of
Cataloging source
N$T
Dewey number
658.4/08
Index
index present
LC call number
HF5387
LC item number
.G656 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
A BK business book
Label
Good company : business success in the worthiness era, Laurie Bassi [and others]
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 215-218) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The worthiness imperative -- The economic imperative -- The social imperative -- The political imperative -- Goodness matters -- Ranking companies -- The good employer -- The good seller -- The good steward -- The worthiness era -- A hopefully idealistic vision
Control code
ocn754793875
Dimensions
unknown
Edition
1st ed
Extent
1 online resource (xii, 279 pages)
File format
unknown
Form of item
online
Isbn
9781609940638
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • 20c37d3f-7c06-4676-88db-d4759165045b
  • cl0500000125
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b26229316
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)754793875
  • pebco1283269562

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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