The Resource Guerrilla marketing research : marketing research techniques that can help any business make more money, Robert J Kaden

Guerrilla marketing research : marketing research techniques that can help any business make more money, Robert J Kaden

Label
Guerrilla marketing research : marketing research techniques that can help any business make more money
Title
Guerrilla marketing research
Title remainder
marketing research techniques that can help any business make more money
Statement of responsibility
Robert J Kaden
Creator
Subject
Language
eng
Summary
Part of the "Guerilla Marketing" series, this book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys. Aiming to destroy the myth that only big companies can afford marketing research, it contains tips that are helpful for business owners, managers and entrepreneurs
Member of
Cataloging source
COO
Dewey number
658.8/3
Index
index present
LC call number
HF5415.2
LC item number
.K24 2006
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Guerilla marketing
Label
Guerrilla marketing research : marketing research techniques that can help any business make more money, Robert J Kaden
Publication
Bibliography note
Includes bibliographical references (page 233) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Customer attitudes : should you even care? -- Asking the right questions -- How the big guys do it : large-company research -- How to get started -- How much does research cost? -- Using research professionals -- How much research should you do? -- The research plan -- Focus groups -- Brainstorming and other ideation processes -- Surveys -- Writing questionnaires -- Sampling -- How to conduct surveys -- Organizing data -- Statistical techniques -- Telling the story : analyzing survey results -- Putting results into action
Control code
ocm70081411
Dimensions
unknown
Extent
1 online resource (xiv, [233] pages)
Form of item
online
Isbn
9780749448578
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/recordID
.b2201309x
Specific material designation
remote
System control number
  • (OCoLC)70081411
  • pebco0749445742

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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