The Resource HP : imprinting the global health sector, Jamie Jones & Grace Augustine

HP : imprinting the global health sector, Jamie Jones & Grace Augustine

Label
HP : imprinting the global health sector
Title
HP
Title remainder
imprinting the global health sector
Statement of responsibility
Jamie Jones & Grace Augustine
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Hewlett-Packard (HP) had a long history of engaging in corporate citizenship, dating back to its founding. By 2009, however, under the leadership of CEO Mark Hurd, the company had lost its focus on corporate social responsibility (CSR). The HP board, however, did not want to let CSR go by the wayside; in fact, it wanted HP to reorganize and restrategize its approach to corporate citizenship. This case focuses on this strategic transformation from traditional, cost-centre CSR to business-aligned social innovation
Member of
Cataloging source
StDuBDS
Dewey number
658.408
Illustrations
illustrations
Index
no index present
LC call number
HD60
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
HP : imprinting the global health sector, Jamie Jones & Grace Augustine
Publication
Note
Originally Published in: Jones, J., & Augustine, G. (2015). HP: Imprinting the Global Health Sector. 5-314-501. Evanston, IL: Kellogg School of Management, Northwestern University
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383273
Extent
1 online resource
Form of item
online
Isbn
9781473970069
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34876078
Specific material designation
remote
System control number
sage9781473970069

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...