The Resource Handbook of marketing scales : multi-item measures for marketing and consumer behavior research, William O. Bearden, Richard G. Netemeyer

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research, William O. Bearden, Richard G. Netemeyer

Label
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Title
Handbook of marketing scales
Title remainder
multi-item measures for marketing and consumer behavior research
Statement of responsibility
William O. Bearden, Richard G. Netemeyer
Creator
Contributor
Subject
Language
eng
Summary
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included
Cataloging source
SFB
Dewey number
658.83
Index
index present
LC call number
HF5415.3
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Target audience
specialized
Label
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research, William O. Bearden, Richard G. Netemeyer
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn738380082
Edition
2nd ed
Extent
1 online resource (xiv, 537 pages)
Form of item
online
Isbn
9781412984379
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/recordID
.b36572809
Specific material designation
remote
System control number
  • (OCoLC)738380082
  • srmo1412984378

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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