The Resource Hello, my name is Awesome : how to create brand names that stick, Alexandra Watkins

Hello, my name is Awesome : how to create brand names that stick, Alexandra Watkins

Label
Hello, my name is Awesome : how to create brand names that stick
Title
Hello, my name is Awesome
Title remainder
how to create brand names that stick
Statement of responsibility
Alexandra Watkins
Creator
Author
Subject
Language
eng
Summary
"Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples--the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names."--
Member of
Assigning source
Unedited summary from book
Cataloging source
B24X7
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.W38 2014eb
Literary form
non fiction
Nature of contents
dictionaries
Series statement
A BK Business book
Label
Hello, my name is Awesome : how to create brand names that stick, Alexandra Watkins
Publication
Copyright
Note
Includes index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover; Contents; Preface; Introduction; 1 SMILE: The 5 Qualities of a Super-Sticky Name; 2 SCRATCH: The 7 Deadly Sins; 3 Domains: Strategies, Secrets, and Silliness; 4 Creative Brief: Your Brand Name Road Map; 5 Brainstorming: How to Be an Idea Machine; 6 Name Review: 12 Rules for Building Consensus; 7 Name Changes: Pros and Cons; Resources; The How Awesome Is My Name Self-Assessment Tool; Trademarking; Logos & Identity Design; Service Providers; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; K; L; M; N; O; P; R; S; T; U; V; W; About Eat My Words; About the Author; Ask Alexandra
Control code
ocn903904112
Dimensions
unknown
Edition
First edition
Extent
  • 1 online resource (x, 98 pages)
  • 1 online resource
Form of item
online
Isbn
9781626561885
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 20b68cf7-fbe1-4860-a79a-5dc761cb634a
  • cl0500000475
http://library.link/vocab/recordID
.b30570104
Specific material designation
remote
System control number
  • (OCoLC)903904112
  • ebl1626561877

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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