The Resource Helping Chinese consumers making the informed choices : the challenge of trust, Shali Wu & David Yuan

Helping Chinese consumers making the informed choices : the challenge of trust, Shali Wu & David Yuan

Label
Helping Chinese consumers making the informed choices : the challenge of trust
Title
Helping Chinese consumers making the informed choices
Title remainder
the challenge of trust
Statement of responsibility
Shali Wu & David Yuan
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
35 billion RMB - that's the figure made in online sales transactions by Alipay (the Chinese version of PayPal) on November 11th, 2013. What is to guide Chinese consumers in purchasing decisions as they move en masse to an online purchasing environment? With the strong growth of Chinese domestic consumption, more and more Chinese consumers are realizing they need an independent shopping guide that can help them to find the quality and functionality they need from among millions of alternatives. However, few solutions in the market meet the necessary criteria for independent reviews, competent expertise and wide coverage. QuarkMan technology was tailored to meet this need
Member of
Cataloging source
StDuBDS
Dewey number
658.83420951
Illustrations
illustrations
Index
no index present
LC call number
HF5415.33.C6
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
Target audience
specialized
Label
Helping Chinese consumers making the informed choices : the challenge of trust, Shali Wu & David Yuan
Publication
Note
Originally Published in: Wu, S., & Yuan, D. (2014). Helping Chinese consumers making the informed choices: The challenge of Trust. 8-314-311. Beijing: Tsinghua SEM Chinese Business Case Center
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001386513
Extent
1 online resource
Form of item
online
Isbn
9781473958876
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
http://library.link/vocab/recordID
.b34873673
Specific material designation
remote
System control number
sage9781473958876

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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