The Resource Hospitality branding, Chekitan S. Dev

Hospitality branding, Chekitan S. Dev

Label
Hospitality branding
Title
Hospitality branding
Statement of responsibility
Chekitan S. Dev
Creator
Author
Subject
Language
eng
Summary
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. This work brings together the most important insights from hospitality branding research and experience
Cataloging source
UKOUP
Dewey number
338.47910688
Index
no index present
Intended audience
Specialized
LC call number
TX911.3.M3
LC item number
D48 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Target audience
specialized
Label
Hospitality branding, Chekitan S. Dev
Publication
Note
Previously issued in print: 2012
Bibliography note
Includes bibliographical references
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
ocn967267543
Extent
1 online resource
Isbn
9780801465703
Media category
computer
Media MARC source
rdamedia
http://library.link/vocab/recordID
.b30205165
Specific material designation
remote
System control number
  • (OCoLC)967267543
  • jstor0801465702

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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