The Resource How to sell more stuff : promotional marketing that really works, Steve Smith with Don E. Schultz

How to sell more stuff : promotional marketing that really works, Steve Smith with Don E. Schultz

Label
How to sell more stuff : promotional marketing that really works
Title
How to sell more stuff
Title remainder
promotional marketing that really works
Statement of responsibility
Steve Smith with Don E. Schultz
Creator
Contributor
Subject
Language
eng
Summary
Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer, and everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know that. How to Sell More Stuff tells executives, agencies, internal departments, entrepreneurs, and students alike how to close sales by influencing immediate customer behavior through an array of promotional techniques, including sweepstakes, tie-ins, coupons, events, and more
Cataloging source
COO
Dewey number
658.8/2
Illustrations
illustrations
Index
index present
LC call number
HF5438.5
LC item number
.S635 2005
Literary form
non fiction
Nature of contents
dictionaries
Label
How to sell more stuff : promotional marketing that really works, Steve Smith with Don E. Schultz
Publication
Note
Includes index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Cover; Copyright; Dedication; Brief Contents; Extended Contents; Introduction; Chapter 1 -- Help!; Chapter 2 -- Sweepstakes and Contests; Chapter 3 -- Coupons; Chapter 4 -- Rebates/Refunds; Chapter 5 -- Discounts; Chapter 6 -- Continuity; Chapter 7 -- Point of Sale; Chapter 8 -- Sampling; Examples; Chapter 9 -- Properties and Events; Chapter 10 -- Premium Programs; Chapter 11 -- Tie-Ins; Chapter 12 -- Performance Programs; Chapter 13 -- Trade Programs; Glossary; Index; Back cover; Spine
Control code
ocm70773642
Dimensions
unknown
Extent
1 online resource (xviii, 379 pages)
Form of item
online
Isbn
9780793193318
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
color illustrations
http://library.link/vocab/recordID
.b22031285
Specific material designation
remote
System control number
  • (OCoLC)70773642
  • pebcs0793193311

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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