The Resource Influences on organisational performance : marketing research, market environment and orientation, by Marcin Pont

Influences on organisational performance : marketing research, market environment and orientation, by Marcin Pont

Label
Influences on organisational performance : marketing research, market environment and orientation
Title
Influences on organisational performance
Title remainder
marketing research, market environment and orientation
Statement of responsibility
by Marcin Pont
Creator
Contributor
Subject
Language
eng
Summary
Findings demonstrated a strong association between market orientation and organisational performance. However, other associations were marginal with no direct relationship between marketing research utilisation and organisational performance, although this was positively mediated by market orientation. The implications being, organisations need to be market oriented and utilise research information to remain competitive
Cataloging source
VDU
Dewey number
658.802
Dissertation note
Thesis (Ph.D.)--Deakin University, Victoria, 2007
Index
no index present
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
Label
Influences on organisational performance : marketing research, market environment and orientation, by Marcin Pont
Publication
Note
  • Submitted to the Deakin Business School, Faculty of Business and Law, Deakin University
  • Degree conferred 2008
Bibliography note
Includes bibliographical references (leaves 267-286)
http://library.link/vocab/branchCode
  • melt
Control code
000043467395
Dimensions
30 cm
Extent
xix, 357 leaves
http://library.link/vocab/recordID
.b23368731
System control number
  • dm43467395
  • (OCoLC)269474047

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
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