The Resource Information propagation on the Web 2.0 : two essays on the propagation of user-generated content and how it is affected by social networks, Mark Elsner

Information propagation on the Web 2.0 : two essays on the propagation of user-generated content and how it is affected by social networks, Mark Elsner

Label
Information propagation on the Web 2.0 : two essays on the propagation of user-generated content and how it is affected by social networks
Title
Information propagation on the Web 2.0
Title remainder
two essays on the propagation of user-generated content and how it is affected by social networks
Statement of responsibility
Mark Elsner
Creator
Author
Subject
Language
eng
Cataloging source
AZK
Dewey number
658.8/72
Dissertation year
2010
Granting institution
Mainz Univ.
Illustrations
  • illustrations
  • charts
Index
no index present
LC call number
ZA4482
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
Series statement
Marketing im Globalen Wettbewerb = Marketing & global competition,
Series volume
v. 2
Label
Information propagation on the Web 2.0 : two essays on the propagation of user-generated content and how it is affected by social networks, Mark Elsner
Publication
Bibliography note
Includes bibliographical references
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Preface; Table of Content; List of Figures; List of Tables; Essay I: Spreading the Word -- Assessing the Factors that Determine the Popularity of User-generated Content; Abstract; 1. Introduction; 2. User-generated Content and the Web 2.0; 2.1 Relevance; 2.2 Definition; 3. Relevant concepts and literature; 3.1 Marketing relevance; 3.2 Motivation to participate; 3.3 Opinion Leadership; 4. Conceptual Framework and Hypotheses; 4.1 Conceptual Framework; 4.2 Hypotheses; 4.2.1 Size of the submitter network; 4.2.2 Structure of submitter networks; 4.2.3 Cascades; 5. Source network and data
  • 5.1 Source network structure5.2 The data; 6. Findings; 6.1 Descriptive results; 6.1.1 Dynamics of overall voting pattern; 6.1.2 Distribution of popular stories; 6.1.3 Categorical analysis; 6.1.4 Network size and structure; 6.2 Empirical model and results; 6.2.1 Survival analysis; 6.2.2 Model specifications; 6.2.3 Model results for network size and structure; 6.2.4 Model results for user activity; 6.2.5 Model results for content analysis; 6.3 Results for global cascades; 6.4 Network analysis; 7. Conclusions; 7.1 Discussion of results; 7.2 Limitations and future research
  • Essay 2: How Social Networks Develop on the Web 2.01. Introduction; 2. Utility of networks; 3. Development of egocentric network; 3.1 General network formation; 3.2 Initial stage; 3.3 Tie strength; 4. Conclusion; References; Appendices; Appendix 1: Data collection and transformation; Appendix 2: Additional figures and tables
Control code
ocn961675754
Dimensions
unknown
Extent
1 online resource (131 pages)
Form of item
online
Isbn
9783653016635
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/recordID
.b28779642
Specific material designation
remote
System control number
  • (OCoLC)961675754
  • pebco3653016630

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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