The Resource Integrated brand marketing and measuring returns, edited by Philip J. Kitchen

Integrated brand marketing and measuring returns, edited by Philip J. Kitchen

Label
Integrated brand marketing and measuring returns
Title
Integrated brand marketing and measuring returns
Statement of responsibility
edited by Philip J. Kitchen
Contributor
Subject
Language
eng
Summary
"A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria"--Provided by publisher
Cataloging source
DLC
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.I56 2010
Literary form
non fiction
Nature of contents
bibliography
Label
Integrated brand marketing and measuring returns, edited by Philip J. Kitchen
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
Machine generated contents note: Integrated Brand Marketing and Measuring Returns - an Introduction; P.J.Kitchen -- Brand Valuation and IMC; J.Seddon -- Marketing Communication Measurement in a Transformational Marketplace; D.E.Schultz -- Marketing Mix Modelling and Return on Investment; P.Cain -- The Secret of Successful Integrated Communication: Integrated Teams and ROI; K.Walsh -- Measuring Media Audiences and Using Media Research; M.Balnaves
Control code
000045689502
Dimensions
23 cm
Extent
xviii, 181 p.
Isbn
9780230577343
Lccn
2010023839
Other physical details
ill.
http://library.link/vocab/recordID
.b24790758
System control number
(OCoLC)640917997

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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