The Resource Introducing social semiotics, Theo van Leeuwen

Introducing social semiotics, Theo van Leeuwen

Label
Introducing social semiotics
Title
Introducing social semiotics
Statement of responsibility
Theo van Leeuwen
Creator
Subject
Language
eng
Summary
  • "Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs." "The book traces the development of semiotic resources through particular channels such as the history of the press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology."
  • "Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works."--BOOK JACKET
Cataloging source
StDuBDS
Dewey number
302.2
Illustrations
illustrations
Index
index present
LC call number
P99.4.S62
LC item number
V36 2005
Literary form
non fiction
Nature of contents
bibliography
Label
Introducing social semiotics, Theo van Leeuwen
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
  • wbl
  • glg
Contents
Semiotic principles -- Semiotic resources -- Semiotic change -- Semiotic rules -- Semiotic functions -- Discourse -- Genre -- Style -- Modality -- Rhythm -- Composition -- Information linking -- Dialogue
Control code
000025726295
Dimensions
26 cm
Extent
xii, 301 p
Isbn
9780415249447
Isbn Type
(pbk.)
Lccn
2004013007
Other physical details
ill.
http://library.link/vocab/recordID
.b21298130
System control number
  • 25726295rm
  • (OCoLC)55595594

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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