The Resource Lifestyle brands : a guide to aspirational marketing, by Stefania Saviolo, Antonio Marazza

Lifestyle brands : a guide to aspirational marketing, by Stefania Saviolo, Antonio Marazza

Label
Lifestyle brands : a guide to aspirational marketing
Title
Lifestyle brands
Title remainder
a guide to aspirational marketing
Statement of responsibility
by Stefania Saviolo, Antonio Marazza
Creator
Contributor
Subject
Language
eng
Summary
What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key
Cataloging source
UKPGM
Dewey number
658.8/27
Index
no index present
LC call number
HF5415.1255
LC item number
.S38 2013
Literary form
non fiction
Nature of contents
dictionaries
Label
Lifestyle brands : a guide to aspirational marketing, by Stefania Saviolo, Antonio Marazza
Publication
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Brands and Symbolic Value -- Brands and Social Identities: an Increasingly Close Link -- The Brand: What is it, How it Builds Value and Why We Grow Fond of it -- From Authority to Lifestyle: a Mapping of Brands With High Symbolic Value -- How Lifestyle Brands Work: an Interpretative Model -- The Model in Action -- The Economic Impact and Financial Equity of the Brand -- Examples include Patagonia, Nike, The Body Shop, Abercrombie & Fitch, Club Med, Diesel, Apple, Virgin
Control code
ocn819423152
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781137285935
Lccn
2012041125
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
643055
http://library.link/vocab/recordID
.b27197700
Specific material designation
remote
System control number
  • (OCoLC)819423152
  • pebco1137285923

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...