The Resource Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers

Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers

Label
Madison Avenue and the color line : African Americans in the advertising industry
Title
Madison Avenue and the color line
Title remainder
African Americans in the advertising industry
Statement of responsibility
Jason Chambers
Title variation
African Americans in the advertising industry
Creator
Subject
Genre
Language
eng
Summary
"For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture." "Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry."--Jacket
Cataloging source
E7B
Dewey number
659.1089/96073
Illustrations
  • illustrations
  • facsimiles
Index
index present
LC call number
HF5813.U6
LC item number
C465 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Madison Avenue and the color line : African Americans in the advertising industry, Jason Chambers
Publication
Bibliography note
Includes bibliographical references (pages 273-306) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Affirmative action and the search for white collars
  • 5.
  • The golden age
  • Epilogue
  • Notes
  • Index
  • Acknowledgments
  • Introduction
  • 1.
  • The rise of Black consumer marketing
  • 2.
  • The Jackie Robinsons of advertising and selling
  • 3.
  • Civil rights and the advertising industry
  • 4.
Control code
ocn802058520
Dimensions
unknown
Extent
1 online resource (322 pages :)
Form of item
online
Isbn
9780812220605
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations, portraits, facsimiles
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt35gkx9
http://library.link/vocab/recordID
.b29268758
Specific material designation
remote
System control number
  • (OCoLC)802058520
  • pebcs0812203852

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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