The Resource Malcolm McDonald on marketing planning : understanding marketing plans and strategy, Malcolm McDonald

Malcolm McDonald on marketing planning : understanding marketing plans and strategy, Malcolm McDonald

Label
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Title
Malcolm McDonald on marketing planning
Title remainder
understanding marketing plans and strategy
Statement of responsibility
Malcolm McDonald
Title variation
Marketing planning
Creator
Author
Subject
Language
eng
Summary
  • "A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies, price and sales strategies, how to define markets and segments, andhow to set marketing objectives and strategies. This fullyrevised second edition has not only been updated to contain the latest research, but also includes an extensive appendix covering topics such asdigital marketing, advertising, developing new products, and international product planning"--
  • "A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process"--
Related
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
UMI
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Malcolm McDonald on marketing planning : understanding marketing plans and strategy, Malcolm McDonald
Publication
Note
  • Originally published in 2002 under title: If you're so brilliant ... how come your marketing plans aren't working?
  • Revised edition of the author's Malcolm McDonald on marketing planning, 2008
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn962192272
Dimensions
unknown
Edition
Second edition
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780749478223
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000799
http://library.link/vocab/recordID
.b36482092
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)962192272
  • safari0749478225

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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