The Resource Malcolm McDonald on marketing planning : understanding marketing plans and strategy, Malcolm McDonald

Malcolm McDonald on marketing planning : understanding marketing plans and strategy, Malcolm McDonald

Label
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Title
Malcolm McDonald on marketing planning
Title remainder
understanding marketing plans and strategy
Statement of responsibility
Malcolm McDonald
Creator
Subject
Language
eng
Summary
Presents the essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies
Member of
Cataloging source
N$T
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.M369157 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Malcolm McDonald on marketing planning : understanding marketing plans and strategy, Malcolm McDonald
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Understanding marketing planning -- How marketing planning fits with corporate planning -- The strategic marketing planning process and the marketing plan -- Defining markets and segments prior to planning -- Understanding products and services prior to planning -- Setting marketing objectives and strategies -- Advertising and sales promotion strategies -- Sales strategies -- Price strategies -- Place (distribution and customer service) strategies -- Information and organization -- Making marketing planning work -- Next steps
Control code
ocn182575717
Dimensions
unknown
Extent
1 online resource (x, 197 pages)
File format
unknown
Form of item
online
Isbn
9781281092052
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b23052144
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)182575717
  • pebco0749451491

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...