The Resource Managing corporate design : best practices for in-house graphic design departments, Peter L. Phillips

Managing corporate design : best practices for in-house graphic design departments, Peter L. Phillips

Label
Managing corporate design : best practices for in-house graphic design departments
Title
Managing corporate design
Title remainder
best practices for in-house graphic design departments
Statement of responsibility
Peter L. Phillips
Creator
Author
Subject
Language
eng
Summary
<Div> Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years' experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.</div>
Cataloging source
EBLCP
Dewey number
658.4/092
Index
index present
LC call number
HD57.7
LC item number
.P442 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Managing corporate design : best practices for in-house graphic design departments, Peter L. Phillips
Publication
Copyright
Antecedent source
unknown
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Acknowledgements -- Chapter 1: Design management; "Developing a framework for design management"; How the most successful design managers describe design management; So, what's my answer to the question, "What Do You Do?" -- Chapter 2: Design managers must be able to speak the language of business; Words to avoid in a corporate environment; Communicating in business terms -- Chapter 3: The model; The value you offer; Why am I not invited to higher level strategy meetings?; Paradoxical leadership: a journey with John Tyson; Accountability versus responsibility; An exercise to get you started; Recognize the business role of graphic design; Another worthwhile exercise; Mutually valuable relationships; Use the organization chart exercise again; Implementing efficient work-with processes; Partnering on a global level; Making change possible; Should in-house graphic design groups charge a fee for design work?; Get out into the real world; Credibility and trust -- Chapter 4: Determining the real work of the function; Making a proposal to hire more in-house staff -- Chapter 5: Maintaining the momentum -- Chapter 6: The collaborative design brief; Client or partner?; Co-ownership; What level should the co-owners be?; Getting started; RFPs versus design briefs; What must be in a proper design brief?; What are the prime objectives of the project?; Why is this project necessary, and why is it necessary right now?; What business outcomes are expected from this project?; Identify key stakeholders; Some essential elements to include in the design brief; It's like stir-fry cooking; Design is only one ingredient of a successful business; Partners need to understand each other; The design brief project team; FAQ; Summary: ten basic rules for the design brief process -- Chapter 7: An example of a design brief -- Chapter 8: Managing an in-house graphic design staff; Graphic design professionals are unique; The design process; The climate needed for in-house graphic design; Making sure your graphic design staff is "On-board" with becoming a core strategic competency; The importance of being a mentor; Professional development -- Chapter 9: Motivating your graphic design staff; You must understand personalities; A few general thoughts about motivation; Physical environment -- Chapter 10: Scheduling the workload; The unknown projects -- Chapter 11: Hiring and terminating employees; Structuring the interview; Portfolio review; Terminating an employee -- Chapter 12: The annual performance review; A few guidelines -- Chapter 13: Presenting design solutions for approval; The design brief as an outline for approval presentations; Target audience testing; Understanding the final approver; Subjective comments versus objective discussion; How many graphic design solutions do you present for approval?; Anticipating objections; What if you can't make the presentation yourself?; What if you are just not comfortable making presentations to senior managers?; A final word on approvals -- Chapter 14: Educating non-deisgners about the graphic design process; Phases of the design process; The last three phases -- Chapter 15: Nurturing creativity; Creative graphic designers; Physical space for graphic design work; Rejuvenation; The design manager's personal style -- Chapter 16: Anticipating and overcoming obstacles; Two kinds of obstacles; Dealing with obstacles -- Chapter 17: Creating a plan for moving forward; Step one; The PAR formula; A master plan needs to be specific; Getting to the "right" people; Obstacle planning; Action plan formatting -- Chapter 18: A few final words; Using the model as a guideline for change; A few important lessons I have learned; General precepts
Control code
ocn905984190
Dimensions
unknown
Extent
1 online resource (310 pages)
File format
unknown
Form of item
online
Isbn
9781621534716
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
52412460-010d-403a-b885-0a18f646212b
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b32726259
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)905984190
  • pebc1621534715

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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