The Resource Managing corporate design : best practices for in-house graphic design departments, Peter L. Phillips

Managing corporate design : best practices for in-house graphic design departments, Peter L. Phillips

Managing corporate design : best practices for in-house graphic design departments
Managing corporate design
Title remainder
best practices for in-house graphic design departments
Statement of responsibility
Peter L. Phillips
<Div> Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years' experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.</div>
Cataloging source
Dewey number
index present
LC call number
LC item number
.P442 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Managing corporate design : best practices for in-house graphic design departments, Peter L. Phillips
Antecedent source
  • net
Carrier category
online resource
Carrier category code
Carrier MARC source
Content category
Content type code
Content type MARC source
Acknowledgements -- Chapter 1: Design management; "Developing a framework for design management"; How the most successful design managers describe design management; So, what's my answer to the question, "What Do You Do?" -- Chapter 2: Design managers must be able to speak the language of business; Words to avoid in a corporate environment; Communicating in business terms -- Chapter 3: The model; The value you offer; Why am I not invited to higher level strategy meetings?; Paradoxical leadership: a journey with John Tyson; Accountability versus responsibility; An exercise to get you started; Recognize the business role of graphic design; Another worthwhile exercise; Mutually valuable relationships; Use the organization chart exercise again; Implementing efficient work-with processes; Partnering on a global level; Making change possible; Should in-house graphic design groups charge a fee for design work?; Get out into the real world; Credibility and trust -- Chapter 4: Determining the real work of the function; Making a proposal to hire more in-house staff -- Chapter 5: Maintaining the momentum -- Chapter 6: The collaborative design brief; Client or partner?; Co-ownership; What level should the co-owners be?; Getting started; RFPs versus design briefs; What must be in a proper design brief?; What are the prime objectives of the project?; Why is this project necessary, and why is it necessary right now?; What business outcomes are expected from this project?; Identify key stakeholders; Some essential elements to include in the design brief; It's like stir-fry cooking; Design is only one ingredient of a successful business; Partners need to understand each other; The design brief project team; FAQ; Summary: ten basic rules for the design brief process -- Chapter 7: An example of a design brief -- Chapter 8: Managing an in-house graphic design staff; Graphic design professionals are unique; The design process; The climate needed for in-house graphic design; Making sure your graphic design staff is "On-board" with becoming a core strategic competency; The importance of being a mentor; Professional development -- Chapter 9: Motivating your graphic design staff; You must understand personalities; A few general thoughts about motivation; Physical environment -- Chapter 10: Scheduling the workload; The unknown projects -- Chapter 11: Hiring and terminating employees; Structuring the interview; Portfolio review; Terminating an employee -- Chapter 12: The annual performance review; A few guidelines -- Chapter 13: Presenting design solutions for approval; The design brief as an outline for approval presentations; Target audience testing; Understanding the final approver; Subjective comments versus objective discussion; How many graphic design solutions do you present for approval?; Anticipating objections; What if you can't make the presentation yourself?; What if you are just not comfortable making presentations to senior managers?; A final word on approvals -- Chapter 14: Educating non-deisgners about the graphic design process; Phases of the design process; The last three phases -- Chapter 15: Nurturing creativity; Creative graphic designers; Physical space for graphic design work; Rejuvenation; The design manager's personal style -- Chapter 16: Anticipating and overcoming obstacles; Two kinds of obstacles; Dealing with obstacles -- Chapter 17: Creating a plan for moving forward; Step one; The PAR formula; A master plan needs to be specific; Getting to the "right" people; Obstacle planning; Action plan formatting -- Chapter 18: A few final words; Using the model as a guideline for change; A few important lessons I have learned; General precepts
Control code
1 online resource (310 pages)
File format
Form of item
Level of compression
Media category
Media MARC source
Media type code
Quality assurance targets
not applicable
Reformatting quality
unknown sound
Specific material designation
System control number
  • (OCoLC)905984190
  • pebc1621534715

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...