The Resource Market segmentation : how to do it, how to profit from it, Malcolm McDonald and Ian Dunbar, (electronic resource)

Market segmentation : how to do it, how to profit from it, Malcolm McDonald and Ian Dunbar, (electronic resource)

Label
Market segmentation : how to do it, how to profit from it
Title
Market segmentation
Title remainder
how to do it, how to profit from it
Statement of responsibility
Malcolm McDonald and Ian Dunbar
Creator
Contributor
Subject
Language
eng
Cataloging source
WMDU
Dewey number
658.802
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Label
Market segmentation : how to do it, how to profit from it, Malcolm McDonald and Ian Dunbar, (electronic resource)
Publication
Note
Includes index
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Market segmentation : the bedrock of successful marketing -- Preparing for segmentation : additional guidelines for success -- Fast tracking through the segmentation process -- Determining the scope of a segmentation project -- Portraying how a market works and identifying decision-makers -- Developing a representative sample of different decision-makers -- Accounting for the behaviour of decision-makers -- Forming market segments out of like-minded decision-makers -- Determining the attractiveness of market segments -- Assessing company competitiveness and the portfolio matrix -- Realizing the full potential of market mapping -- Predicting channel transformation -- Setting marketing objectives and strategies for identified segments -- Organizational issues in market segmentation -- Using segmentation to improve performance : a case study
Control code
ocn795645179
Dimensions
unknown
Edition
Revised 4th ed
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781118432747
Lccn
2012024665
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • d6811d11-2929-4365-a010-f9862c5c9e5f
  • cl0500000213
Quality assurance targets
unknown
http://library.link/vocab/recordID
.b27072812
Reformatting quality
unknown
Specific material designation
remote
System control number
  • (OCoLC)795645179
  • pebco1118432746

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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