The Resource Marketing, Paul Baines, Chris Fill, and Kelly Page

Marketing, Paul Baines, Chris Fill, and Kelly Page

Label
Marketing
Title
Marketing
Statement of responsibility
Paul Baines, Chris Fill, and Kelly Page
Creator
Contributor
Subject
Language
eng
Summary
"Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors' DVD."--BOOK JACKET
Cataloging source
QU
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.B26 2008
Literary form
non fiction
Nature of contents
bibliography
Label
Marketing, Paul Baines, Chris Fill, and Kelly Page
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
  • wbl
  • fro
Contents
Pt. 1. Marketing Fundamentals -- 1. Marketing Principles in Society -- 2. The Marketing Environment and Competitor Analysis -- 3. Marketing Psychology and Consumer Buyer Behaviour -- 4. Market Research and Marketing Information Systems -- Pt. 2. Principles of Marketing Management -- 5. Marketing Strategy -- 6. Market Segmentation and Positioning -- 7. Market Development and International Marketing -- 8. Marketing Implementation and Control -- Pt. 3. The Marketing Mix Principle -- 9. Products, Services and Branding Decisions -- 10. Price Decisions -- 11. An Introduction to Marketing Communications -- 12. Marketing Communications: Tools and Techniques -- 13. Managing Marketing Communications: Planning and Implementation -- 14. Retailing and Channel Management -- Pt. 4. Principles of Relational Marketing -- 15. Services Marketing and Non-profit Marketing -- 16. Business-to-Business Marketing and Key Account Management -- 17. Relationship Marketing and Customer Service Management -- Pt. 5. Contemporary Markteing Practice -- 18. New Technology and Marketing -- 19. Post-modern Marketing -- 20. Marketing Ethics
Control code
000042954502
Dimensions
27 cm
Extent
xxv, 859 p.
Isbn
9780199290437
Lccn
2008003363
Other physical details
ill. (some col.)
http://library.link/vocab/recordID
.b23341932
System control number
  • js23341932
  • (OCoLC)181422215

Library Locations

    • Deakin University Library - Geelong Waterfront CampusBorrow it
      1 Gheringhap Street, Geelong, Victoria, 3220, AU
      -38.143069 144.360403
    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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