The Resource Marketing and finance : creating shareholder value, Malcolm McDonald, Brian D. Smith, Keith Ward

Marketing and finance : creating shareholder value, Malcolm McDonald, Brian D. Smith, Keith Ward

Label
Marketing and finance : creating shareholder value
Title
Marketing and finance
Title remainder
creating shareholder value
Statement of responsibility
Malcolm McDonald, Brian D. Smith, Keith Ward
Creator
Contributor
Subject
Language
eng
Summary
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the <i>Second Edition</i> features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers
Member of
Cataloging source
DLC
Dewey number
658.8/02
Index
index present
LC call number
HG4028.V3
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Marketing and finance : creating shareholder value, Malcolm McDonald, Brian D. Smith, Keith Ward
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Foreword for second edition -- Foreword from first edition / by Sir Michael Perry, GBE -- List of figure -- List of tables -- What is marketing due diligence? -- Chapter title to be added when title of book is decided[sh1] -- A process of marketing due diligence -- The implications of implementing marketing due diligence -- The marketing due diligence diagnostic process -- Assessing market risk -- Afterword: what to do now -- References and further reading
Control code
ocn843124271
Edition
  • 2nd edition
  • Revision of the author's Marketing due diligence
Extent
1 online resource
Form of item
online
Isbn
9781118748763
Lccn
2013019411
Media category
computer
Media MARC source
rdamedia
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000397
http://library.link/vocab/recordID
.b32443900
Specific material designation
remote
System control number
  • (OCoLC)843124271
  • pebcs1118748662

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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