The Resource Marketing management and information technology, Keith Fletcher

Marketing management and information technology, Keith Fletcher

Label
Marketing management and information technology
Title
Marketing management and information technology
Statement of responsibility
Keith Fletcher
Creator
Subject
Language
eng
Cataloging source
TOC
Dewey number
658.8/3
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.F592 1995
Literary form
non fiction
Nature of contents
bibliography
Label
Marketing management and information technology, Keith Fletcher
Publication
Bibliography note
Includes bibliographical references and indexes
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
1. IT and marketing -- 2. What is marketing? -- 3. The changing marketing system and environment -- 4. Marketing information for decisions -- 5. IT and marketing strategy -- 6. Planning for innovation -- 7. New product decisions -- 8. Product policy decisions --9. Communication decisions -- 10. Sales decisions --11. Place decisions -- Epilogue: IT and the future
Control code
000011389798
Dimensions
23 cm
Edition
2nd ed
Extent
xviii, 404 p.
Isbn
9780131844827
Lccn
94049052
Other physical details
ill.
http://library.link/vocab/recordID
.b18815157
System control number
  • 11389798lw
  • (OCoLC)31867311

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...