The Resource Marketing planning by design : systematic planning for successful marketing strategy, Ralf E. Strauss

Marketing planning by design : systematic planning for successful marketing strategy, Ralf E. Strauss

Label
Marketing planning by design : systematic planning for successful marketing strategy
Title
Marketing planning by design
Title remainder
systematic planning for successful marketing strategy
Statement of responsibility
Ralf E. Strauss
Creator
Subject
Language
eng
Summary
Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solv
Cataloging source
N$T
Dewey number
658.8/02
Illustrations
  • illustrations
  • plans
Index
index present
LC call number
HF5415.13
LC item number
.S8789 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Marketing planning by design : systematic planning for successful marketing strategy, Ralf E. Strauss
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 303-328) and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
CHAPTER 7: PHASE 3: STRATEGIC MARKETING PLANNINGCHAPTER 8: PHASE 4: PROGRAM STRATEGY; CHAPTER 9: PHASE 5: INTEGRATED MARKETING COMMUNICATION PLANNING (CAMPAIGN PLANNING); CHAPTER 10: PHASE 6: CAMPAIGN DEVELOPMENT AND EXECUTION; CHAPTER 11: PHASE 7: ANALYSIS AND REPORTING; PART III: IMPLEMENTATION; CHAPTER 12: IMPLEMENTING MARKETING PLANNING; PART IV: OUTLOOK; CHAPTER 13: MARKETING PLANNING 2.0; APPENDIX: WORKSHEETS FOR MARKETING PLANNING; A.1 MARKETING PROGRAM: DETAILS (PROGRAM BOOK); A.2 AGENCY BRIEFING DOCUMENT (DIRECT MARKETING EXAMPLE); BIBLIOGRAPHY; ACKNOWLEDGMENTS; TABLE OF FIGURES
Control code
ocn649473777
Dimensions
unknown
Extent
1 online resource (xviii, 350 pages)
File format
unknown
Form of item
online
Isbn
9781119206217
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations, plans
http://library.link/vocab/ext/overdrive/overdriveId
27f9d0e9-0ebf-485f-9b2c-e3afdedca229
Quality assurance targets
not applicable
http://library.link/vocab/recordID
.b35893205
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)649473777
  • pebcs0470745614

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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