The Resource Marketing plans : how to prepare them, how to use them, Malcolm McDonald, Hugh Wilson

Marketing plans : how to prepare them, how to use them, Malcolm McDonald, Hugh Wilson

Label
Marketing plans : how to prepare them, how to use them
Title
Marketing plans
Title remainder
how to prepare them, how to use them
Statement of responsibility
Malcolm McDonald, Hugh Wilson
Creator
Contributor
Subject
Language
eng
Summary
"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."--
Assigning source
Provided by publisher
Cataloging source
LGG
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.M255 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Marketing plans : how to prepare them, how to use them, Malcolm McDonald, Hugh Wilson
Publication
Bibliography note
Includes bibliographical references and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Understanding the Marketing Process -- The Marketing Planning Process: 1 The Main Steps -- The Marketing Planning Process: 2 Removing the Myths -- Completing the Marketing Audit: 1 The Customer and Market Audit -- Completing the Marketing Audit: 2 The Product Audit -- Setting Marketing Objectives and Strategies -- The Integrated Marketing Communications Plan -- The Sales Plan -- The Pricing Plan -- The Multichannel Plan: The Route to Market -- The Customer Relationship Management Plan -- Implementation Issues in Marketing Planning -- Measuring the Effectiveness of Marketing Planning -- A Step-by-Step Marketing Planning System
Control code
ocn755982651
Dimensions
unknown
Edition
7th ed
Extent
1 online resource (xvi, 573 pages)
Form of item
online
Isbn
9781283371735
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations (some color)
http://library.link/vocab/ext/overdrive/overdriveId
  • 11296aed-4143-4b8f-97f4-efcc99cbc2d7
  • cl0500000314
http://library.link/vocab/recordID
.b35893217
Sound
unknown sound
Specific material designation
remote
System control number
  • (OCoLC)755982651
  • pebcs0470670118

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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