The Resource Marketing value metrics : a new metrics model to measure marketing effectiveness, Malcolm McDonald, Peter Mouncey, Stan Maklan

Marketing value metrics : a new metrics model to measure marketing effectiveness, Malcolm McDonald, Peter Mouncey, Stan Maklan

Label
Marketing value metrics : a new metrics model to measure marketing effectiveness
Title
Marketing value metrics
Title remainder
a new metrics model to measure marketing effectiveness
Statement of responsibility
Malcolm McDonald, Peter Mouncey, Stan Maklan
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
AZK
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Label
Marketing value metrics : a new metrics model to measure marketing effectiveness, Malcolm McDonald, Peter Mouncey, Stan Maklan
Publication
Copyright
Bibliography note
Includes bibliographical references at the end of each chapters and index
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
ocn961566911
Dimensions
unknown
Edition
Second edition
Extent
1 online resource (328 pages)
Form of item
online
Isbn
9780749468989
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations
http://library.link/vocab/recordID
.b30909909
Specific material designation
remote
System control number
  • (OCoLC)961566911
  • pebco074946898X

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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