The Resource MasterMinding the store : advertising, sales promotion, and the new marketing reality, Donald Ziccardi with David Moin

MasterMinding the store : advertising, sales promotion, and the new marketing reality, Donald Ziccardi with David Moin

Label
MasterMinding the store : advertising, sales promotion, and the new marketing reality
Title
MasterMinding the store
Title remainder
advertising, sales promotion, and the new marketing reality
Statement of responsibility
Donald Ziccardi with David Moin
Title variation
  • Master minding the store
  • Advertising, sales promotion, and the new marketing reality
Creator
Contributor
Subject
Language
eng
Summary
In case you haven't noticed, there's a whole new retail and marketing scene out there. It's complicated, intensely competitive, and changing at a rate that's hard to keep up with. MasterMinding the Store helps you deal with the present situation and prepare for the future. How so? By imparting the creative insights of Donald Ziccardi, who has logged 20 years in marketing and advertising; his experience is woven into over 100 real-life anecdotes and case studies about media strategies, creative executions, and agency-client relationships that provide the combined wisdom of years and years of experience
Dewey number
658.8/7
Illustrations
illustrations
Index
index present
LC call number
HF5429
LC item number
.Z45 1997
Literary form
non fiction
Nature of contents
bibliography
Series statement
National retail federation series
Label
MasterMinding the store : advertising, sales promotion, and the new marketing reality, Donald Ziccardi with David Moin
Publication
Bibliography note
Includes bibliographical references (p. 301-302) and index
http://library.link/vocab/branchCode
  • zbnus
  • mel
Contents
1. Getting Started -- 2. Positioning the Company -- 3. Know Your Consumer and Competitor before Writing the Game Plan -- 4. The Marketing Plan -- 5. Creating and Developing the Brand Image -- 6. Formulating the Creative -- 7. Media Planning -- 8. Creative Adaptation for the Media -- 9. Sales Promotion -- 10. The Merchandising Arena: Point of Purchase and Personal Selling -- 11. Public Relations: The Art of the Spin -- 12. Doing It by the Numbers: Budgeting, Timetables, and Measuring Results
Control code
000012557128
Dimensions
24 cm
Extent
xxii, 310 p.
Isbn
9780471139102
Isbn Type
(cloth : acid-free paper)
Lccn
96030258
Other physical details
ill.
http://library.link/vocab/recordID
.b17761876
System control number
  • 33217006138995
  • (OCoLC)35001905

Library Locations

    • Deakin University Library - Melbourne Burwood CampusBorrow it
      221 Burwood Highway, Burwood, Victoria, 3125, AU
      -37.846510 145.115099
    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
Processing Feedback ...