The Resource Mattel's China experience : a crisis in Toyland, Mary B. Teagarden, (electronic resource)

Mattel's China experience : a crisis in Toyland, Mary B. Teagarden, (electronic resource)

Label
Mattel's China experience : a crisis in Toyland
Title
Mattel's China experience
Title remainder
a crisis in Toyland
Statement of responsibility
Mary B. Teagarden
Contributor
Author
Publisher
Subject
Genre
Language
eng
Summary
Mattel, an industry leader with a sterling reputation in corporate responsibility, was being pulled into a recall vortex that had seen affected a variety of products produced in and exported from China in 2007, including dog food, toothpaste, tires, and seafood. Mattel CEO Robert Eckert was faced with a crisis. By the time the dust settled, Mattel had recalled 19 million toys made in China. Mattel's stock price declined as they took a $40 million charge for recalls, and their costs increased because of added regulation in China and the United States. The tsunami of negative events that followed left Mattel executives perplexed and reeling: How could a company so highly regarded as a toy industry model of corporate citizenship find itself mired in such a controversy? What next steps should they take to recover from the crisis? How should they protect their brand? What should they do to restore their reputation? Was this crisis a roadblock to achieving their vision of being the world's premier toy brand "tomorrow"?
Cataloging source
VaAlASP
Index
no index present
Language note
This edition in English
Nature of contents
  • dictionaries
  • bibliography
Series statement
  • International business online text
  • Thunderbird case series
Target audience
general
Label
Mattel's China experience : a crisis in Toyland, Mary B. Teagarden, (electronic resource)
Publication
Copyright
Note
  • Title from resource description page (viewed July 24, 2014)
  • Thunderbird case number: A07-08-0016
Bibliography note
Includes bibliographical references
http://library.link/vocab/branchCode
  • net
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ASP2460853/ibus
Dimensions
unknown
Extent
1 online resource (17 p.)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/recordID
.b31944061
Reformatting quality
access
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
  • ASP2460853
  • (OCoLC)891110847

Library Locations

    • Deakin University Library - Geelong Waurn Ponds CampusBorrow it
      75 Pigdons Road, Waurn Ponds, Victoria, 3216, AU
      -38.195656 144.304955
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